Workshop Wednesdays - Shared screen with speaker view - Recording 2/2
I’m in Denver
Man Jose california
Wasn’t there an update this year?
What do you mean by "cluster of related content"? Within your site? Outside links?
one of our pillar pages is Use Cases of AI in Repair and Maintenance -- the related content is the various uses … guiding repairs, condition based monitoring, parts failure analytics... etc
We're a nonprofit home improvement outlet and we have a pillar on donating items in our local area. : https://restore.tchabitat.org/donate-furniture
Thank you for answering my question!
My company does have pillar pages as well
how much of these links should/could be to external resources..?
WIth subtopics, how similar or overlapping (if at all) should the keywords be to the pillar topic?
I meant - external as in created by other people/companies … does it boost domain authority?
if you do not have time to create everything yourself
What is the impact of pictures? I’m in adventur
adventure travel business
Do you want us to fill in the blanks or send our actual mission statement?
We market/sell AI data processing of maintenance-created data, but when it comes to our content strategy it's not about marketing/selling AI, it's about the idea that everyone should know how to use the historical data they already have to predict equipment failures and prevent breakdowns in the future.
My company does long-term leasing of high-end, vintage and exotic vehicles. Here is our mission statement: "We seek to exemplify the highest standards of excellence and integrity as the nation’s leader in lease financing of exotic, vintage and luxury cars."
1) Adventure Travels
3) a safe trilling experience
We market/sell food safety training, but when it comes to our content strategy it’s not about marketing/selling food safety training, it’s about the idea that everyone should know how to keep food safe while they prepare it.
1. hemp-derived CBD products
We market/sell products for farmers. Our mission: Our mission is to restore the balance between soil and plant health to deliver the genetic potential of the plant.
2. CBD. 3. properly use and when to use it
We market/sell heavy-duty mowers, but when it comes to our content strategy it’s not about marketing/selling heavy equipment, it’s about the idea that everyone should know how to manage and maintain their land.
What about one of your main web pages? Can that be an appropriate subtopic?
It depends on the browser
first result - scientific article from 1999second result - Wikipediathird result - not an accurate resultfourth - job listings resultfifth - "complete guide" … relevant result by major enterprise competitorsixth - "strategies for" … relevant result by major enterprise competitor
right click on your browser icon on your desktop
What was that keyword extension button called again?
I googled booth "lease exotic cars" and "lease vintage cars" and we were on the first page of google on both. Third and fifth respectfully. Not sure if thats the keyword someone would use thought if actually interested in the service
What's the button? Keywords everywhere?
FYI, I don't think it is free anymore
SEM Rush not free but worth it.
Is to build a persona, the same as the customer segmentation?
@valentina Similar but not 100% the same
Can you do that one more time
Marketing > Planning and Strategy > SEO
When I build a persona, it's more full-sell-cycle thought out … how do they think, how to they act, what are they going to want, what problems are they going to have with your product. then segmenting is like acting upon those different personas … how do I take this information and apply it to my content/ads/presentations/webpages/etc in the real world. One is strategy, the other is tactics; one is the idea, the other is doing it
How do you get this page? My own "brewing beer" type page?
How do you create that graphic
@Doyle: thanks! Got it
Hi Amanda! You can find this in HubSpot by navigating to Marketing > Planning and Strategy > SEO
Hi Mike! This is available with all Professional and Enterprise marketing subscriptions. If you have either, I would recommend checking permissions to make sure you have access to SEO tools.
Is the strategy tool essentially for organizing your work - i.e., if I add my URLs here, does it change anything in the backend? or is it just for me to organize how I think about it and analyze performance?
ok I need to do this 😂
DOes the content have to live inside of HubSpot to use the tool or can it analyze external pages (Wordpress)
wanted to say before we all signed off - thanks, this was great!
@Rob — it depends!
If it is more sub-topic appropriate, it could live on its own. If it fits well into the pillar page you’ve created, roll it on in!
Thank you all — hope this was helpful!! I had fun :)